How to create your own link in bio page for Instagram and gain extra traffic
This article is about a little Instagram trick that can increase your website visits and why you should always create a custom link in bio page that is hosted on your own website. Read on to learn more about how to create your own link in bio page for Instagram and gain extra traffic.
In a world where social media platforms are making it harder for us to reach our audience, it is important that try and direct customers and followers to our owned channels as much as possible.
Did you know there is an easy way to drive a little extra traffic to the relevant pages on your website?
Use the link in bio to your advantage
You are all familiar with the link in bio*. That’s great – if you have your website in there, you’re already getting traffic to your site. But you probably have people dropping off if they cannot easily find more information about a post they saw on your profile.
Many of you are also familiar with apps such as LinkTree, to improve this experience. These services allow you to create a setting to put multiple links into your link in bio. You may have also implemented this solution. This is great because these services have solutions that allow you to set up multiple links in your bio, some of which may relate to posts.
But do you realise, that by having a third party solution linked in your bio, you are putting an extra hurdle in front of customers getting to your site, are you are missing out on traffic from those that don’t proceed to visit one of your links?
It is my belief that all traffic to your website is important. Whether it is for data, reporting, or retargeting –an opportunity is to be made. And, even though social media traffic has no effect on SEO, search engines do measure the social signals from your content. So the more people viewing and sharing it, the better.
That is why I would not let valuable Instagram traffic go to waste by using a third party link in bio solution.
But guess what – it’s actually not that hard to create your own link in bio landing page, which works like LinkTree.
How do I create my own custom link in bio landing page?
There are several methods that I will cover very briefly, and they may differ depending on your CMS.
- Create a simple page on your website with styled text links
- Create a page on your website with rows of wide buttons
- Design a landing page in Canva and publish it to your site (WordPress) with a plugin
Want to find out more? Get in touch!
*Many believe linking to another social platform within your link in bio may be detrimental to reach (ie. Instagram aka Facebook do not condone it – they would rather you linked to your Facebook or own website). At this time I have nothing concrete to back this up.